AdvantEdge Advisors, a mid-size financial advisory firm, boasts the resources and depth as well as the experience and customized approach of a middle-market specialist.

Without compromising integrity and confidentiality, we help business owners attain the maximum value for their businesses and provide buyers with multiple high-quality business opportunities to pursue. When businesses are changing hands, we have the edge that ensures maximized value: expertise, resources, professionalism, service, and integrity.

Our Values

AdvantEdge Advisors is driven by exceeding our client's expectations. We come to the relationship prepared to work hard, knowledgeable of current trends in the market, and dedicated to every step of the process. While selling a business can be daunting, we alleviate client stress by handling transactions with professionalism. That means we always honor commitments and the client's needs while maintaining the highest level of confidentiality and integrity. These core values are the cornerstone of AdvantEdge Advisors and critical to the success of every transaction.

Our Approach

While the M&A transaction is complicated and can take months, or even years in some rare cases, to finalize, it is critical that AdvantEdge Advisors and the client function as partners in the process. AdvantEdge Advisors does the hard work of research and analysis, ensuring the most qualified and best-fit buyers are targeted and that your business is showcased in its best light.

However, we also include the client in the process. This means we educate the client on the M&A process; evaluate the client's business and provide strategies and insight on the best options for its sale; clarify client expectations; and, keep the client informed throughout each stage of the process. Armed with up-to-date information, the client stays in charge when critical decisions must be made.

Our People

AdvantEdge Advisors knows that qualified professionals make a difference in attaining top value for a client's business—and with greater ease. Teaming up with AdvantEdge experienced staff gives you the edge by letting the experts do what they do best: carefully manage each transaction to fruition.

Leading the organization, Alan Tronson, CBI (Certified Business Intermediary), has advised companies to successfully acquire and enhance value for over 20 years. As a CPA, he has helped hundreds of businesses in their transactional and valuation needs.

Alan has a broad network of business contacts and advisors nationally. He founded and sold a successful company, was engaged as CEO of an INC. 500 technology company, and has served as a director of a medical imaging company. He is a Certified Business Intermediary (CBI) as awarded by the International Business Brokers Association.

Working with Alan is a team of certified, trained, and experienced M&A affiliated specialists.