I am very pleased with how you handle your deals. You are a professional amid a great number of disorganized fast talkers in the business brokerage business.

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Alan is easy to work with and did a great job representing his client. He is very articulate, detail oriented, and I would be more than happy to work with him again on a project.

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I have had the pleasure of working with Alan in a number of roles since 1994. As our company's financial advisor, he played a key role in our success and ultimate inclusion in the INC 500 list for 2000. His experience as an accountant has given him a strong sense of business methods and values. His work with M&A is a great fit for his strong negotiation skills and his high ethical standards. He is focused and brings a strong background to any business opportunity. He has tremendous experience in analyzing financials and seeing strengths and weaknesses in a business.

When the time came to locate investors for my business, Alan was a natural choice. He is a strong communicator and negotiator, which paid off when the right opportunity presented itself. In the final negotiations for the sale of my business, Alan added some important terms that protected me and more than doubled the value of the deal. In the end, our buyer was very impressed with the professionalism and completeness of AdvantEdge Advisors, compared with intermediaries from previous deals they had done. All parties involved were pleased with the process and outcome.

I'm confident Alan will represent his clients professionally and work diligently to closure. People like Alan are few and far between.

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In today's ever-shifting, complex environment, strategy and execution are your only weapons in success. And that's why CZ highly recommends AdvantEdge Advisors. Not only does its principle Alan Tronson conduct business with high integrity and acumen, he understands deeply today's competitive market environment and how to position a company to sell at the best price. AdvantEdge Advisors brings together both finance and marketing into a complete business offering.

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We had worked very hard to build our business from a start-up to a very viable concern in just a few short years. However, we felt that if we could obtain a good result from a sale, someone with more resources and energy could be better at taking it to the next level. That's exactly what happened when we engaged Alan Tronson to market our company. Within just three months, I was able to take a strong value off the table at closing and I continue to work for the buyer a few years later. Alan prepared excellent marketing materials. I am satisfied with the results I achieved from the process.

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We acquired a company through the services of Alan Tronson. We found Alan to be very professional, dedicated, and knowledgeable. Indeed, the company was positioned to grow as advertised. The combination of the growth position with our investments and hard work has resulted in record sales and a business venture that we have prospered from significantly. I would recommend Alan and his firm to anyone seeking growth through acquisition.

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I have known Alan Tronson and worked with him professionally for many years. I [am] very pleased with [his] processes and have referred him on numerous occasions to business owners who are seeking an exit strategy. His approach is very professional and honest, and he operates with a strong sense of integrity. I find his knowledge and extensive experience helpful, and consult with him regularly.

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We recently made the difficult decision to sell our independent business of 16 years, which we had nurtured from startup. Our first objective was to avoid numerous and unexpected missteps we had observed other local small business owners make. So we decided to obtain the services of a Certified Business Intermediary by narrowing our choices to a referral listing from the International Business Brokers Association (IBBA). The intermediary at the top of our short list was Alan Tronson of AdvantEdge Advisors. We attest, in concise terminology, that Mr. Tronson was the best of possible agents to navigate us through the complexities and emotional turbulence of a major business transaction. We sold our business months before we had anticipated, due largely to Mr. Tronson's skills as a verbal communicator and negotiator, his thorough business review, his well-designed and comprehensive business prospectus, and his professional negotiations with prospective buyers.

Mr. Tronson always placed our best interests at the forefront of his deliberations and later in his negotiations with potential buyers. He did so by conducting frequent planning and strategy sessions with us before entering into negotiations with buyers. Whenever he received new information he carefully advised us of all considerations, dangers, and possible options. When we reached the critical negotiations with the eventual buyers of our business, Mr. Tronson carefully established the foundation for successful negotiations with pre-negotiations strategy sessions and later with sensitive representation in meetings and in correspondence with the buyers. At those points where Mr. Tronson suggested we make a specific decision (usually regarding financial matters) he always explained his rationale without pressuring us. Without hesitation we highly recommend Mr. Tronson as a professional and capable intermediary.

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I have worked with many so-called "business brokers." Unfortunately, my experience has not been very good. I have found that many business brokers do not serve their clients well. They do not have the necessary deal-making experience and actually do not understand the value drivers underlying their clients' businesses.

Over the past two years, though, I have also had the good fortune of working with Alan Tronson at AdvantEdge Advisors. Alan is a true "intermediary" who has the right mix of experience and skills to bring sellers and buyers together in a way that makes both parties understand that they made a good deal.

Alan works hard to understand his clients' objectives; he strategically develops rational plans to achieve the objectives; and, he efficiently uses his real-world experience with lenders, accountants, and lawyers to make solid deals happen. It would be rare to find someone like Alan in a large metropolitan business community. It's rarer still to find someone like Alan doing great work in an increasingly complicated market like the Mountain West.

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I engaged Alan Tronson and his firm for valuation and M&A services in the spring of 2005. Several years earlier, we had utilized a large national firm with great disappointment. However, we found Alan's approach to our project very professional, and it progressed with integrity throughout its duration. Alan's initial groundwork was very thorough and precise, and as a result the materials he prepared were excellent…We found Alan to be fair and honest in all our dealings. Based on our experience we would highly recommend him to assist any company with their exit strategies.

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I want to commend you on the great job selling our business. It was a pleasure working with a real professional. The way our company was presented by you was so much better than anyone previously had hoped. The previous [agent] would send anyone and their dog in town on a weekend outing and expect me to sell my own business for them; they knew very little about selling a business.

Your presentation contained all the right information in a very understandable format for a buyer to understand the business and its potential…in a very short time. You brought us a buyer with the right background and skills—someone who will prosper with the opportunities ahead and continue to make the business grow.

The terms of the transaction were strong, like we wanted, and we are very satisfied with the results we were able to obtain by working through you. It was a much different experience than working with all the realtors we tried previously to no avail but with much frustration.

Thanks for the wonderful job well done, and I will give you high recommendations!

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We engaged with Alan Tronson and his firm for business planning and M&A services. We found him to be very knowledgeable and a pleasure to work with. He dealt fairly and professionally with us and with integrity throughout the process. His networks and contacts were impressive as he was able to bring strong candidates into discussions with our successful but quite remote company. The candidates ranged from some of the most well-recognized business families in the US, to private equity groups, to top executives of large and successful companies. He opened our understanding of different transaction structural alternatives whereby we could grow our company. We appreciate his services and highly recommend him.

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I sold my business through the services of Alan Tronson and his firm. I had tried to sell it myself for quite some time without success. Alan provided outstanding financial analysis and prepared excellent marketing materials. His network of contacts and marketing processes quickly provided interested candidates, and the sale was closed with a qualified buyer in less than two months from the time I engaged with him. I obtained the results I was looking for and would highly recommend him for any owner seeking to exit their business.

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When I made the decision to acquire a business, I knew my investment would be significant and that I would need to proceed with caution. This is why I engaged Alan Tronson and AdvantEdge Advisors to assist me in my purchase. From beginning to end, Alan's strong business background and knowledge of a broad spectrum of business issues proved to be invaluable. In addition to locating a perfect fit acquisition opportunity, he provided valuable financial analysis and post-acquisition forecasting. Alan interfaced well with attorneys and accountants on both sides of the transaction. What's more, he introduced important banking relationships and played a major role in the securing of financing. He mediated numerous delicate issues, without which this acquisition would never have crossed the finish line. He then went above and beyond by providing coaching through the initial transition period, ensuring my business got off to a profitable start. I would recommend Alan to anyone looking to expand their business interests through acquisition.

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Over the years I have retained the services of Alan Tronson several times, from brief consulting to large and quite complex acquisitions. Not only is he patient, diligent and refined, Alan is also an excellent communicator who is highly capable of managing the transactional intricacies that arose with a multifaceted international buyer. It has been my pleasure to work with a real professional, and I look forward to more opportunities in the future.

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As an investor who has owned, operated and managed a diverse group of successful businesses over the years, I have encountered several business brokers and intermediaries in the M&A field with varying results. My transaction with Alan Tronson, however, stands out as one of the most professional, satisfying and productive. I found Alan to be quite knowledgeable about the host of issues required to bring a deal to completion. He made convincing arguments about the value of a prospective acquisition, mediated delicate issues effectively and came up with creative structural advice for me as an absentee owner to team up with key management. He is patient and persevered through a project with a very long duration while overcoming formidable complexities. Furthermore, he was enjoyable to work with and left me very pleased with the acquisition.

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When I engaged Alan Tronson to sell my sizeable business, I found an intermediary who has all the qualities necessary to bring buyers and sellers together on satisfactory terms; experience, diligence, patience and versatility. Even though I had a strong business to begin with, Alan's financial analysis and high quality marketing materials created enhanced value in the eyes of potential buyers and therefore a stronger closing for me. He worked on the transaction over a long period of time, all the while making adjustments as my personal situation changed and finally pursuing a perfect fit buyer until the terms became agreeable to us both. Circumstances beyond anyone's control caused many setbacks, but it was Alan's problem solving skills and negotiation expertise that got the deal done.

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Alan Tronson did a great job...for Maxie Price Chevrolet. [He] provided everything we were looking for. [He was] thorough and the presentation was impressive. We plan on using [him] again.